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Understanding your website’s performance is essential for making informed business decisions. This session offers an introduction to Google Analytics, a free tool that provides valuable insights into your website traffic and user behavior. We’ll break down the key metrics you need to monitor, such as page views, bounce rate, and conversion rates. Learn how to set up and customize reports, track your marketing campaigns, and use this data to optimize your website and marketing efforts for better results. Hosted by Alberta Women Entrepreneurs.